Take Your Business to the Next Level

Learn from Alua Arthur and the Going with Grace Team

If you are ready to EVOLVE your passion into a thriving profitable business, this intimate and intensive 6-week mentorship course is for you! You will be mentored by Alua Arthur and the Going with Grace Team and given step-by-step guides to put what you learn into practice. The course is capped to maintain the integrity of the connection and to maximize your results.

Perks of the Program

  • Live Calls

    The course consists of one 90-minute call a week for six (6) weeks (three with Tracey Walker, Death Doula and GwG Program Director and three co-facilitated by Tracey and Alua), creating personalized mentoring.

  • Resources

    Downloadable PDFs are available each week as well as exercises and assignments to deepen your business practice. Revisit the information when you want.

  • Community

    During EVOLVE, you will build personal and business relationships with other death doulas ready to guide people through the end of life while making a profitable business in our private online course community.

Course Curriculum

Each week you will receive instruction, assignments, and live mentorship from the Going with Grace team.

  • Week 1: Setting Your Foundation

  • Week 2: Developing Your Structure

  • Week 3: Defining Your Mission

  • Week 4: Practical Aspects of Business

  • Week 5: Marketing Your Business

  • Week 6: The Future of Your Business

Instructors

Tracey Walker will be your lead instructor, while Alua Arthur will join in for three of the weeks to offer her expertise.

Tracey Walker

Going with Grace Program Director

Tracey is the Going with Grace Program Director, a Death Doula and passionate death-work activist, experienced entrepreneur and educator. She has spent over ten years teaching in various aspects, from traditional nursing programs to holistic practices, veterinary medicine, death cafes and death doula training. Tracey is the founder of Let It Be—End of Life Planning, where in her practice, she focuses on advance care planning, abortion doula services, and queer EOL care. During her career, she has worked as an in-patient acute care provider for the elderly, volunteered for hospice organizations and has facilitated medical clinics in East Africa and the Caribbean, representing the US for the WHO World AIDS Day conference. Having served and chaired on numerous performing arts boards, Tracey has sat on the National End-of-Life Doula Alliance (NEDA) board since 2019, where she is currently the Webinar/Education & Assessment Chair. She is a Pisces who hates water, thinks we should drink Champagne every day, and is a “cat person” until she and her wife Ellie have a lifestyle that will support a dog.

Alua Arthur

Founder, Going with Grace

Alua Arthur is a death doula, recovering attorney, and the founder of Going with Grace, an end-of-life planning and death doula training organization that exists to support people as they answer the question, “What must I do to be at peace with myself so that I may live presently and die gracefully?” Going with Grace works every day to improve and redefine the end-of-life experience for marginalized communities. Alua was a keynote speaker at EndWell 2019, and has been featured in the LA Times, Vogue, Refinery29, The Doctors, and InStyle. She is inspired by the gift of LIFE itself and is always on the quest for the best donuts!

Sara Westfall

Going with Grace Director of Operations

Sara is the Director of Operations at Going with Grace. She has been working in the online branding and marketing space for the past 5 years, helping entrepreneurs, New York Times best-selling authors, and small businesses share their visions with the world. In 2018, Sara founded her online marketing and consulting business. She also was the Vice President of Marketing and Design with a small women-led marketing firm before connecting with Alua and Going with Grace. She has had the privilege of working with top brands on website, online course and brand development as well as marketing and book launch campaigns. Sara’s clients have been featured in New York Times, Oprah Magazine, Goop, Hello Sunshine, The Today Show, Vogue, CNN, Refinery 29, NPR, Vanity Fair, and LA Times amongst many other major media outlets. Sara has a passion for helping driven and compassionate entrepreneurs demystify the practical and technical elements of growing an online businesses, create authentic marketing campaigns, and develop their unique brand. She currently lives just outside of Baltimore, MD with her husband, two kiddos and sweet pup Koa.

Weekly calls

Each week you will be on a 90 minute group call with Tracey, reviewing your assignments, refining your offerings, and growing your capacity for a profitable business. Alua will join for three (of the six) calls to offer her added guidance and expertise.

The weekly large group call dates and times are below:

Week 1: July 15th, 5-6:30pm PT / 8-9:30pm ET (with Tracey and Alua)

Week 2: July 22nd, 5-6:30pm PT / 8-9:30pm ET (with Tracey)

Week 3: July 29th, 5-6:30pm PT / 8-9:30pm ET (with Tracey)

Week 4: August 5th, 5-7pm PT / 8-10pm ET (with Tracey and Alua)

Week 5: August 12th, 5-6:30pm PT / 8-9:30pm ET (with Tracey and Sara)

Week 6: August 19th, 5-6:30pm PT / 8-9:30pm ET (with Tracey and Alua)