Take Your Business to the Next Level

Learn from Alua Arthur and the Going with Grace Team

If you are ready to EVOLVE your passion into a thriving profitable business, this intimate and intensive 6-week mentorship course is for you! You will be mentored by Alua Arthur and the Going with Grace Team and given step-by-step guides to put what you learn into practice. The course is capped to maintain the integrity of the connection and to maximize your results.

Perks of the Program

  • Live Calls

    The course consists of one 2-hour call a week for six (6) weeks (three with Tracey Walker, Death Doula, and GwG Program Director and three co-facilitated by Tracey and Alua), creating personalized mentoring.

  • Resources

    Downloadable PDFs are available each week as well as exercises and assignments to deepen your business practice. Revisit the information when you want.

  • Community

    During EVOLVE, you will build personal and business relationships with other death doulas ready to guide people through the end of life while making a profitable business in our private online course community.

Course Curriculum

Each week you will receive instruction, assignments, and live mentorship from the Going with Grace team.

  • Week 1: Setting Your Foundation

  • Week 2: Developing Your Structure

  • Week 3: Defining Your Mission

  • Week 4: Practical Aspects of Business

  • Week 5: Marketing Your Business

  • Week 6: The Future of Your Business


Tracey Walker will be your lead instructor, while Alua Arthur will join in for three of the weeks to offer her expertise.

Tracey Walker

Going with Grace Program Director

Tracey is the Going with Grace Program Director, a Death Doula and passionate death-work activist, experienced entrepreneur, and educator. She has spent over ten years teaching in various aspects, from traditional nursing programs to holistic practices, veterinary medicine, death cafes, and death doula training. Tracey is the founder of Let It Be—End of Life Planning, where in her practice, she focuses on advance care planning, abortion doula services, and queer EOL care. During her career, she has worked as an in-patient acute care provider for the elderly, volunteered for hospice organizations, and has facilitated medical clinics in East Africa and the Caribbean, representing the US for the WHO World AIDS Day conference. Tracey sat on the National End-of-Life Doula Alliance (NEDA) board from 2019-2021. She is a Pisces who hates water, thinks we should drink Champagne every day and is a “cat person” until she and her wife Ellie have a lifestyle that will support a dog.

Alua Arthur

Founder, Going with Grace

Alua Arthur is a death doula, recovering attorney, and the founder of Going with Grace, a death doula training and end of life planning organization that exists to support people as they answer the question, “What must I do to be at peace with myself so that I may live presently and die gracefully?” Going with Grace works to improve and redefine the end-of-life experience for people rooted in every community using the individual lived experience as the foundation. Alua was a keynote speaker at EndWell 2019, and has been featured in the LA Times, Vogue, Refinery29, The Doctors, and InStyle. She is inspired by the gift of LIFE itself and is always on the quest for the best donuts and fried plantains!

Weekly calls

Each week you will be on a 120 minute group call with Tracey, reviewing your assignments, refining your offerings, and growing your capacity for a profitable business. Alua will join for three (of the six) calls to offer her added guidance and expertise.

The weekly large group call dates and times are below:

Week 1: September 15th, 4-6pm PT / 7-9pm ET (with Alua and Tracey)

Week 2: September 22nd, 4-6pm PT / 7-9pm ET (with Tracey)

Week 3: September 29th, 4-6pm PT / 7-9pm ET (with Tracey and Alua)

Week 4: October 5th*, 4-6pm PT / 7-9pm ET(with Tracey)

Week 5: October 13th, 4-6pm PT / 7-9pm ET (with Tracey)

Week 6: October 20th, 4-6pm PT / 7-9pm ET (with Tracey and Alua)

*please note this is a Wednesday call, not Thursday

Hear what past students are saying about their experience in EVOLVE

  • I didn't expect a business course to be so all encompassing! I feel that I became a better entrepreneur but also, and maybe more importantly, more in touch with my sense of purpose. Tracey and Alua are exactly the joint brain-machine you want in your life to mentor you with love, practical advice, and deepening questions. Enrolling in this course was the best choice I could've made as an aspiring doula.

  • I highly recommend the Evolve Course at Going With Grace End of Life Planning and Education. It helped me to create my death doula business from the bottom up. I had the privilege of being supported and receiving helpful feedback from fellow death doulas. Tracey and Alua are wonderful teachers, and they made the course fun and accessible.

  • Evolve was extremely helpful and enlightening for me. It offers all the practical aspects of building but pushes you to look inward and really dissect your goals and style of work so you can build authentically. You can design a business and grow in a way that is unique to your skills and services with the skills offered in this course.

  • This course helped me see all the different areas that are important to address when starting a business and helped break it down into bite-sized pieces, making something that had been overwhelming easier to process. We were given the resources, tools, and information and asked to think critically so that we can successfully do this ourselves after the course is over. I feel like I was given the tools to successfully start a doula business.

  • I learned so much about the unique elements of running a business as a Death Doula. I met so many inspiring people and it helped me raise my confidence to hear that the things that I find hard are not just hard for me, but for many others in the class.

  • EVOLVE truly, deeply, thoroughly evolved my practice to a place of more fullness, clarity, and authenticity! My business would not be what it is without it.